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Warm Up Potential Buyers During a Winter Sale

Selling Your Home This Winter? Warm Up Potential Buyers

warm up potential buyers

Let’s face it, you never know what kind of winter weather you’ll get in the DFW. One day it’s 60 degrees and sunny, the next it’s 30! One thing we’re sure of this time of year is that winter buyers are motivated buyers. We’ve found that house hunters in the winter are some of the most qualified buyers. After all, if people are willing to house hunt during the coldest and busiest time of the year, they must want to purchase a home soon! On top of that, there are less homes on the market during the winter, which means less competition in selling your home, and more negotiation room.

Whether these potential buyers are looking to receive a tax break in the new year, or to move their children during the 2nd biggest break of the school year, winter is pretty optimal for selling a home. Improve the odds of selling your home in the winter by following these four main tips.

Keep up the maintenance

Just because your home is being opened to fewer prospective buyers in the winter, doesn’t mean you shouldn’t keep your home maintained. Keep the inside of your home as well as the outside clean of any clutter. This includes doing any necessary landscaping work in order to keep the curb appeal high. You should also make any necessary repairs as they come up.

Use a few holiday decorations

Get homebuyers in a good spirit by using a few holiday decorations throughout the house. Play to their emotions and senses as they walk through your home with a little holiday music or holiday scented candles so that they can picture themselves at home for the holidays.

Make them feel warm and cozy

Now that you’ve picked up their holiday spirits, create a cozy atmosphere that will make potential homebuyers more comfortable and relaxed as they step in and out of the cooler winter temperatures. You can do this by making sure the heat is on during showings and lighting your fireplace.

Make sure your home is well lit

This can’t be overstated enough. A darker home is going to feel gloomy, especially during the winter. Turn all the lights on and open all the blinds or curtains whenever there is a showing. Try to schedule your showings during the day, when your home gets the most natural light.

The winter may seem like a hard time to sell a home. But it’s only as difficult as you make it! If you put some effort into selling your home in the winter by using some or all of these tips, then there’s no reason to believe that you won’t be able to find a buyer.

If you’re thinking about selling your home, please contact us or take a look at our seller resources.